Growth Review
This review is about who your website brings in. We went through the site, your search rankings and your solar service page. The electrician side of the business works well: "electrician wicklow" is confirmed at 3rd, carrying most of your real traffic, and the site has a real dedicated Solar tile with a genuine install photo. The finding is that your Google listing itself names solar as a service, and not one of your 13 tracked searches is solar-related. It's all detailed below, with what to do about each one.
The site ranks for 13 searches. "Electrician wicklow" is confirmed at 3rd, carrying the large majority of the site's real traffic. Every one of the remaining searches is also electrical or compliance-related: PAT testing, rewiring, periodic inspections. Not one names solar.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| electrician wicklow | 140 | 3rd, confirmed. Carries most of your traffic. | 3rd |
| pat testing | 1,300 | 36th, from your PAT testing page. | 36th |
| rewiring a house | 140 | 28th, from your rewiring page. | 28th |
| solar panels wicklow | – | Not one of your 13 tracked searches is solar-related. | Absent |
A real dedicated Solar tile with a genuine house-install photo sits on the homepage alongside Commercial, Domestic, Industrial and EV Charging. It simply hasn't been given a chance to compete for any solar search yet.
This is not a design problem. The real SFA and Safe Electric badges, the active Instagram feed, the dedicated Solar tile with a genuine photo, all of it is solid. The gap is that the solar side has never been given its own aimed page the way the electrician side has.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that moves the numbers.
13 tracked searches, all electrical or compliance-related.
0 of them are solar, despite a real Solar tile and photo on the homepage.
Your electrician side already proves the site can win a real, confirmed ranking.
The electrician side of your business already earns real search traffic. The solar side, which your own listing names directly, currently has nowhere for Google to send anyone. You know your close rate on enquiries and what an install is worth. That's the sum worth doing on your side.
Your keyword count is already up 18 percent, real momentum on the electrician side. That makes now a good time to add the solar page too, since a new page benefits from a site Google is already paying more attention to.